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Growth marketing implements a data-driven approach to business growth, so having clear KPIs and measurable metrics is key to your success.  As a growth marketer, 5 metrics you should be tracking are:  ✅ CAC  ✅ LTV  ✅ Conversion Rate  ✅ Churn Rate  ✅ Marketing ROI These will give you a clear view of efficiency, retention, and profitability—helping you scale smarter and faster. Check out below for more info, as well as some formulas 📈 you can add to your toolkit ⛏️. Customer A

I was having a chat with some friends recently about work friendships.  Did you know that 𝐭𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐩𝐞𝐫𝐬𝐨𝐧 𝐢𝐧 𝐚 𝐟𝐮𝐥𝐥-𝐭𝐢𝐦𝐞 𝐣𝐨𝐛 𝐬𝐩𝐞𝐧𝐝𝐬 𝐚 𝐦𝐢𝐧𝐢𝐦𝐮𝐦 𝐨𝐟 𝟑𝟕.𝟓 𝐡𝐨𝐮𝐫𝐬 𝐚 𝐰𝐞𝐞𝐤 𝐚𝐭 𝐰𝐨𝐫𝐤, if not more?  There are 𝟏𝟔𝟖 𝐡𝐨𝐮𝐫𝐬 𝐢𝐧 𝐚 𝐰𝐞𝐞𝐤.  𝐓𝐡𝐚𝐭'𝐬 𝐨𝐯𝐞𝐫 𝟐𝟐% 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐭𝐢𝐦𝐞 𝐰𝐨𝐫𝐤𝐢𝐧𝐠, and if you are in the office working alongside your coworkers.  𝑻𝒉𝒊𝒏𝒌 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒂𝒕 𝒇𝒐𝒓 𝒂 𝒔𝒆𝒄𝒐

Let's face it. The market has changed for marketers over the last year due to uncertainty in the economy, as well as AI becoming more forefront. That being said, learning new skills in AI is not going to be a "nice to have", but more an expectation especially for those navigating transition and looking to get back in the job market.  I have compiled this short list of AI courses for Marketers especially tailored to those navigating change due to the ability to access, costs

Is it even a lead if you don’t nurture them? Generating leads isn’t enough, it’s only the beginning. The real success comes from nurturing those leads—building trust, providing value, and guiding them toward a confident purchasing path.  So let’s break it down a bit.  What happens when you don’t nurture a lead? Leads Go Cold Without consistent engagement, prospects lose interest quickly. Even if they were initially curious, they may forget about your brand and turn their atte

Demand Generation vs. Lead Generation — they’re not the same, but they work together to fuel growth. Simply put:  👉 Demand Gen builds awareness and interest. 👉 Lead Gen captures that interest and converts it into action. Both are essential to a healthy marketing strategy. The key is knowing when to focus on each and how to measure success. Demand Generation Definition Create demand and build a receptive audience for your brand, product, or service.  Lead Generation Definiti