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3 Ways to Lead by Example

Throughout my career I have had several managers who I have looked up to for guidance and mentorship. And one thing that it's taught me is that it's important if you want to have a team that truly respects you and supports you, that you need to lead by example. There are several ways to approach this, but I wanted to share 3 things I think are fundamental. ✅ The same rules apply Adhere to the same rules that you expect from your team. Your team looks to you to be the exampl

Oct 131 min read

AEO vs SEO

Search is evolving — and so should your strategy. 📈 While SEO focuses on ranking high in traditional search results, AEO (Answer Engine Optimization) is all about delivering direct, concise, AI-ready answers for voice assistants and AI-powered search tools. 💡 This shift means marketers must think beyond keywords and start structuring content so machines — not just humans — can easily understand and deliver it. Here is a quick reference on SEO vs AEO. Are you optimizing

Oct 91 min read

Performance Marketing Vs Growth Marketing

Understanding the difference is important when determining strategies that are looking for short term wins vs long term gains. Performance marketing is a results-driven strategy that prioritizes immediate, measurable outcomes, often through paid channels. Growth marketing, on the other hand, takes a more holistic, long-term view, focusing on the entire customer lifecycle, emphasizing customer retention, engagement, and sustainable growth through experimentation and data anal

Oct 62 min read

What Is Growth Marketing? A Practical Guide

Growth marketing. It may sound like the newest buzz term since it's coming up more and more, but it’s far from it. It’s a critical focus of marketing that ensures you are building sustainable strategies that move the needle at every stage of the customer journey. At its core, growth marketing is the blend of creativity, analytics, and experimentation with one goal in mind: measurable business growth . Traditional marketing often zeroes in on awareness and acquisition. Growth

Oct 22 min read

How brand strategy helps lead generation

If you are like me and have been in roles where lead generation is a focus, this line may some familiar: “Brand awareness is not a...

Sep 302 min read