Providing fractional
marketing leadership
for scaling companies looking for growth

I build marketing functions that drive clarity, performance, and growth.

I bring more than a decade of experience leading marketing transformations for tech companies, real estate, national CPG brands, and purpose-driven organizations across Canada.

My expertise includes:

Full-funnel growth strategy
Digital performance & demand generation
MarTech & CRM optimization
Brand & experience transformation
Cross-functional leadership
Change management during acquisitions & scale

I specialize in stepping into complex, fast-moving environments and building the structure, systems, and strategy teams need to move with focus and confidence.

Book a 20-minute discovery call

Marketing is critical—but hiring senior leadership isn’t always possible.
That's where I come in.

Many organizations hit a growth ceiling because they lack:

A clear marketing strategy
Strong leadership or structure
Modern MarTech and CRM systems
A full-funnel approach that actually drives revenue
The time, resources, or budget to hire a full-time Director or VP

I help organizations strengthen their marketing foundations, accelerate growth, and navigate transformation—without the cost of a full-time hire.

Services

Fractional
Head of Marketing

I join your team as your marketing lead, responsible for:

Growth strategy & roadmap
Performance, demand generation & funnel optimization
Team leadership & cross-functional alignment
Budget, KPIs & operational excellence
Agency + vendor management
Monthly reporting to the C-suite

Ideal for companies scaling fast or in need of marketing leadership.

Executive Marketing Advisory

Monthly strategic guidance for leadership teams or junior marketers.

1:1 strategy sessions
Funnel reviews
KPI and reporting optimization
Coaching for marketing managers or cross-functional teams

A flexible, low-commitment option for SMBs and start-ups.

Marketing Transformation & MarTech Modernization

For organizations ready to fix what’s

not working in their marketing engine.

Full marketing audit + organizational assessment
MarTech stack analysis, CRM & automation strategy
Journey mapping, segmentation
& lead nurturing frameworks
Brand positioning + messaging refresh
Reporting dashboards + KPI alignment

Perfect for teams entering a new phase of growth, acquisition, or change.

90-Day Growth Accelerator

A sprint designed to generate measurable momentum.

Conversion, channel & funnel optimization
Quick-win experiments
Paid + organic growth strategy
Lead gen improvements
Executive insights + prioritized roadmap

Designed to deliver meaningful progress in 90 days.

Have a specific need or looking for flexible marketing support? I also provide custom marketing solutions.
Contact me and let's chat!

Email me today

Real Impact. Real Results.

Real Servus → myAbode transformation

Led cross-departmental change management, consolidated marketing operations, modernized MarTech, and created an aligned strategy across three brands.

Property.ca – Marketing Function Modernization

Rebuilt digital foundations, upgraded CRM & Marketing Automation processes, strengthened SEO/SEM, and led an agent marketing revenue stream.

National Campaign Performance

Delivered a cross-channel national campaign and partnership with Universal Studios that exceeded KPIs and sold out two weeks early.

For all these companies, I was hired as a permanent and full-time employee

Providing fractional marketing leadership for scaling companies looking for growth

Marketing is critical—but hiring senior leadership isn’t always possible. That's where I come in.