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Let's face it. The market has changed for marketers over the last year due to uncertainty in the economy, as well as AI becoming more forefront. That being said, learning new skills in AI is not going to be a "nice to have", but more an expectation especially for those navigating transition and looking to get back in the job market. I have compiled this short list of AI courses for Marketers especially tailored to those navigating change due to the ability to access, costs

Is it even a lead if you don’t nurture them? Generating leads isn’t enough, it’s only the beginning. The real success comes from nurturing those leads—building trust, providing value, and guiding them toward a confident purchasing path. So let’s break it down a bit. What happens when you don’t nurture a lead? Leads Go Cold Without consistent engagement, prospects lose interest quickly. Even if they were initially curious, they may forget about your brand and turn their atte

Demand Generation vs. Lead Generation — they’re not the same, but they work together to fuel growth. Simply put: 👉 Demand Gen builds awareness and interest. 👉 Lead Gen captures that interest and converts it into action. Both are essential to a healthy marketing strategy. The key is knowing when to focus on each and how to measure success. Demand Generation Definition Create demand and build a receptive audience for your brand, product, or service. Lead Generation Definiti

Throughout my career I have had several managers who I have looked up to for guidance and mentorship. And one thing that it's taught me is that it's important if you want to have a team that truly respects you and supports you, that you need to lead by example. There are several ways to approach this, but I wanted to share 3 things I think are fundamental. ✅ The same rules apply Adhere to the same rules that you expect from your team. Your team looks to you to be the exampl

Search is evolving — and so should your strategy. 📈 While SEO focuses on ranking high in traditional search results, AEO (Answer Engine Optimization) is all about delivering direct, concise, AI-ready answers for voice assistants and AI-powered search tools. 💡 This shift means marketers must think beyond keywords and start structuring content so machines — not just humans — can easily understand and deliver it. Here is a quick reference on SEO vs AEO. Are you optimizing