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A Marketing Leader, with extensive digital and brand experience. Currently open to permanent and fractional opportunities.
Blog
5 weekly routines to help with a healthy mindset
It’s the day after the long weekend and I thought the timing was perfect for this post. As many come back from that long weekend and try...
Jul 30, 20253 min read
How B2C Experience Can Supercharge Your B2B Strategy
In today's business world, blending strategies from both B2C (Business-to-Consumer) and B2B (Business-to-Business) sectors is crucial for...
Jul 23, 20253 min read
Why Hiring a Multi-Industry Marketer is a Game Changer
In today's rapidly changing business landscape, a skilled marketer is essential for staying ahead. But what if hiring someone with...
Jul 19, 20253 min read
Key Trends Shaping Canadian Retail Now
Canadian retail is experiencing remarkable shifts. Not to mention the looming tariffs threats from our partners to the south. Certainly this has been a year of change, and I'm here to break some of the trends we are seeing.
Jul 7, 20254 min read
Are your digital ads failing you?
You develop a marketing campaign 🎉. It’s amazing. It’s grounded in all kinds of insight, it aligns to business goals, everyone is excited about it and you launch your digital ads in market. Then 6 weeks in… they fail👎 The ads aren’t performing well. You aren’t getting conversions, you are spending precious ad dollars on something that isn’t converting and it’s safe to say your ROI isn’t there. So what do you do now? And how do you avoid getting into this situation? Here
Apr 11, 20252 min read
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