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The key factor in a successful presentation that achieves your desired outcome is the art of persuasive presentation. What is a persuasive presentation? The ability to present to your audience effectively while persuading them to your desired outcome (eg. budget, resources, organizational support).  Here's my 3 tips to persuasive presentations: Prepare and plan your approach . Before your presentation write down the following: who is your audience and what drives them, what

Email is a powerful tool to nurture your audience frequently. It's where you can tell your brand story, showcase thought leadership and get the word out about your products/services on a regular basis.  When adding to your marketing program, it’s important to set realistic expectations, so you can leverage the power of email in the best way possible and present success metrics to senior leadership. Let's address some common myths and lay them out. 1 . If I send it to everyone