Bringing value and results through
data driven marketing strategies.

About me

With 20+ years of extensive marketing experience in various industries including CPG, Retail, Real Estate and Education, I understand the unique needs of businesses and complex landscape of digital.

My ability to develop strategic roadmaps for diverse marketing campaigns and initiatives has been influential in consistently ensuring positive ROI across all initiatives, while tracking metrics and outcomes to strategize future marketing programs grounded in insight.

My strengths include:
Marketing Strategy Digital Marketing
Campaign Management Social Media Marketing Branding Customer Acquisition

Design and Creative Data and Analytics

Growth Marketing Performance Marketing

Change Management

See Resume

Community & Leadership

I am an active member of the marketing community and love connecting with fellow marketers and attending industry events.

I am currently a member in good standing with the Canadian Marketing Association and have a Professional Designation as a Chartered Marketer.

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In May 2024, I completed the American Marketing Association Mentor Exchange Program. More on the program can be found here.

I drive companies forward through strategic marketing and digital strategy

With extensive experience in both traditional marketing and digital, I know what's needed to create impactful marketing strategies and digital-first solutions grounded in data and insight. My ability to develop strategic roadmaps has been influential in consistently ensuring positive ROI across all initiatives.

Open to permanent and fractional marketing opportunities

Get in Touch

Work Experience

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Throughout my career I have had the privilege to work for some of the
top companies and institutions in North America

Check out my Blog Posts

Q1 is over. Now what?

Q1 is over and you are already well into Q2. Now let me ask you, have you taken a look at your Q1 results yet? If not you should be. Q1 is one of my favourite business quarters because it's early enough to gain insights that inform your original plan, and start to make pivots to keep you on track. If you haven’t already, here is what you should be asking and doing: Deep dive into your analytics. Is your web traffic on track? How are your leads and conversions looking? Revie

Apr 22

What Great Marketing Leadership Looks Like

Over the past 15+ years, I’ve had the opportunity to lead marketing teams across various industries — from startups to complex, multi-brand organizations. I’ve stepped into environments that were scaling fast, restructuring, being acquired, or simply trying to “do more with less.” And across every role, one thing has remained consistent: Great marketing leadership requires creating conditions for teams to do their best work. It’s about clarity. Systems. Focus. And people. 1.

Feb 5

How to evaluate your MarTech stack

Let’s be honest: most MarTech stacks don’t always get “designed.” They got accumulated . A tool added here and there. A renewal approved because “we might need it.”Fast forward a year and suddenly your team has 15 tools… and still struggling to see impact and efficiency. I have seen this numerous times. However, the fix doesn’t need to be complicated. Here’s a simple framework you can use to start auditing your MarTech stacks quickly. 1. List Every Tool If it touches marke

Jan 27

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Working with Christine has been an incredible experience. Her ideas and designs were exactly what we needed for our fitness facility. She has a unique ability to take a vision and transform it into professional, creative, and effective designs that truly reflect the brand and atmosphere we wanted to create.

What impressed us most was her ability to produce exceptional work under pressure. Whenever we had tight deadlines or needed materials quickly, Christine delivered without compromising quality. She was always responsive, reliable, and willing to go the extra mile to ensure everything was completed on time.Beyond her design skills, Christine has been an invaluable resource for brainstorming and creative direction. She is always available to offer ideas, guidance, and solutions, making the entire process seamless and enjoyable.

We highly recommend Christine to anyone looking for someone who is creative, dependable, and dedicated to helping her clients succeed.

Elaina & Brian Bahm
The Bao Institute for Healthy Living

Bringing value and results through data driven marketing strategies.