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Canadian retail is experiencing remarkable shifts. Not to mention the looming tariffs threats from our partners to the south. Certainly this has been a year of change, and I'm here to break some of the trends we are seeing.

You develop a marketing campaign 🎉. It’s amazing. It’s grounded in all kinds of insight, it aligns to business goals, everyone is excited about it and you launch your digital ads in market.  Then 6 weeks in… they fail👎 The ads aren’t performing well. You aren’t getting conversions, you are spending precious ad dollars on something that isn’t converting and it’s safe to say your ROI isn’t there.  So what do you do now? And how do you avoid getting into this situation?  Here

Put out lots of content and it should help your social goals, right? Not always. Many forget the key element in social media IS social. If you really want to ramp up your business on social media, keep in mind that audiences engage with brands differently than content creators or those they deem authentic, so you need to work a bit harder as a brand and put community first.  Here are some key tips to getting social on social media as a business:  Speak to your audience with w

Understanding your customer doesn’t happen overnight but it is the most important foundation to a successful and effective  marketing campaign. Starting your marketing efforts through Customer Journey mapping, will help ensure you are designing your campaigns with your customer in mind.   Here are some steps to help you get started.  Define your goals Questions to ask yourself: Are you looking to sell a product or service? What does success look like? Do you have revenue targ

As a marketer you mostly have been asked (or will be) to define and report KPIS on your ad campaigns.  If you are new to marketing or a non-marketer trying to make sense of these terms and acronyms here’s some key terms you need to know.  Impressions This is how many times your ad has been seen. They may have seen it once or multiple times by the same person, but can often gets confused with Reach. Most often impression numbers will be higher than reach as you account for peo