Persuasive Presentations

The key factor in a successful presentation that achieves your desired outcome is the art of persuasive presentation.

What is a persuasive presentation? The ability to present to your audience effectively while persuading them to your desired outcome (eg. budget, resources, organizational support). 

Here's my 3 tips to persuasive presentations:

1. Prepare and plan your approach. Before your presentation write down the following: who is your audience and what drives them, what are your top takeaways you want them to come away with, what outcome do I want from this? This will allow you to map out your plan in a way that resonates with your audience so you can effective tap into their drivers and anticipate questions. 
   

2. Your slides should be your main points,  not everything. Packing too much in a slide or reading word to word is distracting for your audience and dilutes your value in presenting. Use your slides to show main points or bullets that allow for prompts for you and let your subject matter expertise shine through in rich discussion. This gives you credibility by showing you really know your stuff. 
   

3. Speak confidently. It's all about how you present yourself not only your materials. Before a presentation I go through a presentation 3 times out loud. This allows for better memory retention. I also practice with pauses and time myself to ensure I got my flow down pat. When you feel confident when presenting it shows through to your audience. 

This is one of the first articles about presenting but plan to touch on this topic more. Want to chat more about persuasive presenting? Have some tips of your own? Send me a message