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Put out lots of content and it should help your social goals, right? Not always. Many forget the key element in social media IS social. If you really want to ramp up your business on social media, keep in mind that audiences engage with brands differently than content creators or those they deem authentic, so you need to work a bit harder as a brand and put community first. Here are some key tips to getting social on social media as a business: Speak to your audience with w

Understanding your customer doesn’t happen overnight but it is the most important foundation to a successful and effective marketing campaign. Starting your marketing efforts through Customer Journey mapping, will help ensure you are designing your campaigns with your customer in mind. Here are some steps to help you get started. Define your goals Questions to ask yourself: Are you looking to sell a product or service? What does success look like? Do you have revenue targ

As a marketer you mostly have been asked (or will be) to define and report KPIS on your ad campaigns. If you are new to marketing or a non-marketer trying to make sense of these terms and acronyms here’s some key terms you need to know. Impressions This is how many times your ad has been seen. They may have seen it once or multiple times by the same person, but can often gets confused with Reach. Most often impression numbers will be higher than reach as you account for peo

The key factor in a successful presentation that achieves your desired outcome is the art of persuasive presentation. What is a persuasive presentation? The ability to present to your audience effectively while persuading them to your desired outcome (eg. budget, resources, organizational support). Here's my 3 tips to persuasive presentations: Prepare and plan your approach . Before your presentation write down the following: who is your audience and what drives them, what

Email is a powerful tool to nurture your audience frequently. It's where you can tell your brand story, showcase thought leadership and get the word out about your products/services on a regular basis. When adding to your marketing program, it’s important to set realistic expectations, so you can leverage the power of email in the best way possible and present success metrics to senior leadership. Let's address some common myths and lay them out. 1 . If I send it to everyone